Tuesday, 1 April 2014

Week 23.

Statistic's and more Research. 

"When men are shown in the background of a video, they are most often fully clothed. But when women are in the background, approximately half the time they are dressed in ways that expose or focus on their breasts and rear ends." - http://www.childrennow.org/uploads/documents/boys_to_men_1999.pdf




The Status of Women in the U.S. Media 2013 (via Women’s Media Center)


“Many of the returning shows are ones that helped create the image of the ‘doofus dad,’ shows featuring a fat oaf with no good advice to give his kids, and a beautiful wife who really ought to take the kids and leave” (Weinman, 2006, p.60).  The media takes a stab at fathers just to get a laugh from the audience.





All facts are supported by research conducted by Stacy Smith, Ph.D. at the USC Annenberg School for Communication & Journalism

Females are almost four times as likely as males to be shown in sexy attire. Further, females are nearly twice as likely as males to be shown with a diminutive waistline. Generally unrealistic figures are more likely to be seen on females than males.

“Men don’t feel like they are currently being portrayed correctly [by the media],” says Keith Richman, Break Media CEO





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